Catering Project Rebrand

Redefining an established brand, Catering Project, through a purposeful pivot and mindful redesign that encompasses all touchpoints to what the brand is at its core. Thoughtfully creating a new brand identity, packaging, website design, and construction, in addition to capturing compelling product photography, with the goal of orchestrating a successful relaunch and fostering growth in the aftermath of the challenging COVID-19 period.

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Creative Director, J&Co (Catering Project)

  • Leading the overall creative strategic vision; shaped and guided creative paths.

  • Responsible for the Creative Direction of all brand development, product design, new product development, packaging, marketing materials, B2C websites and social media.

  • Directed marketing projects at all stages, including conceptual planning, schedule management, and final implementation as well as negotiated and managed all vendor and supplier relationships working with internal budgets.

  • Developed custom campaigns across numerous national beauty e-retailers to align with both brand and their customer goals.

  • Built and led an in-house studio design and production team which is responsible for delivering more than 800 digital, print and in-venue projects annually across Aceology, BFF Best Face Forward, 25° South, Pomelo + Online, Catering Project, Bowery and Pomelo + Co, as well as 2 new beauty brands currently under embargo.

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