Aceology
I had the privilege of leading in every stage of the creative journey, from concept to completion. I worked on developing the brand identity, unique packaging, website design, and launch campaigns. Additionally, I had the opportunity to collaborate with a roster of talented digital agencies who brought their expertise to create meaningful and authentic experiences. It was a humbling experience to contribute to the brand's success and witness the positive impact of our collective efforts.
Creative Director, BBX (Aceology)
Leading the overall creative strategic vision; shaping and guiding all creative paths.
Responsible for the Creative Direction of all brand development, product design, new product development, packaging, marketing materials, B2C websites, and social media.
Directed marketing projects at all stages, including conceptual planning, schedule management, and final implementation as well as negotiated and managed all vendor and supplier relationships working with internal budgets.
Developed custom campaigns across numerous national beauty e-retailers to align with both the brand and their customer goals.
Built and led an in-house studio design and production team which is responsible for delivering more than 800 digital, print, and in-venue projects annually across Aceology, BFF Best Face Forward, 25° South, Pomelo + Online, Catering Project, Bowery, and Pomelo + Co, as well as 2 new beauty brands currently under embargo.