BFF Best Face Forward
If BFF and Aceology were siblings, BFF would undeniably be the embodiment of a playful and mischievous younger sister. I was fortunate enough to have been entrusted with complete creative authority, overseeing every step of the process from the initial concept to its final execution. This involved carefully shaping the brand's identity, developing innovative packaging, and creating a website that truly reflected the essence of the brand. Additionally, I collaborated with esteemed digital agencies, resulting in immersive results that seamlessly aligned with the brand's strategic vision. It was an amazing opportunity to have contributed to the success of this brand.
Creative Director, BBX (BFF Best Face Forward)
Leading the overall creative strategic vision; shaped and guided creative paths.
Responsible for the Creative Direction of all brand development, product design, new product development, packaging, marketing materials, B2C websites, and social media.
Directed marketing projects at all stages, including conceptual planning, schedule management, and final implementation as well as negotiated and managed all vendor and supplier relationships working with internal budgets.
Developed custom campaigns across numerous national beauty e-retailers to align with both the brand and their customer goals.
Built and led an in-house studio design and production team which is responsible for delivering more than 800 digital, print, and in-venue projects annually across Aceology, BFF Best Face Forward, 25° South, Pomelo + Online, Catering Project, Bowery, and Pomelo + Co, as well as 2 new beauty brands currently under embargo.